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Application form

EXCAVATE OF THE ARTWORK OF A TALENTED FOOTWEAR CREATOR
: INTERNATIONAL COMPETITION

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IN PARTNERSHIP WITH

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INTRODUCTION

Currently, the footwear industry is attracting a lot of attention, along with the growth of the fashion garment market. However, the supply of sufficient human resources to the footwear industry is remarkably low. This is a problem caused by various factors, but the biggest issue is that the barriers to entry of the footwear industry are very high. Simultaneously, the current situation is that there are very few institutions or platforms that can actively cultivate young talents interested in footwear.

Footwear is primarily designed to protect our feet, yet it’s also considered a means of expressing individuality. Consequently, the footwear industry is perceived to prioritize producing designs that align with current trends while utilizing quality materials and sturdy craftsmanship. However, I believe the footwear industry has the potential to evolve beyond this. With advancements in modern technology, products that enrich human lives are continuously researched and introduced. Just as the development of automobiles, one of our most familiar modes of transportation, required extensive research and design by countless engineers and designers to achieve today’s safe and stylish cars, I envision a similar trajectory for the footwear industry. While automobiles are scrutinized for safety, practicality, and aesthetics due to their close integration into our daily lives, the footwear industry has primarily focused on external design despite its direct impact on the human body. Although footwear falls within the realm of fashion, it also belongs to the category of products. Therefore, I see the footwear industry as holding the potential to evolve into advanced wearable devices, akin to smartwatches. Now is the time to actively invest in creating a foundation where many young students can study footwear alongside scholars researching advanced materials and engineering. Until the day when many students are captivated by the allure of footwear and can research it passionately, I conclude this message with the hope that one day, footwear capable of flying us to the sky will be developed, and many people will soar through the skies wearing footwear, wishing for that day to come.

Hence, we are organizing this competition on an international scale to inject new life into footwear design and production worldwide. The aim is to discover talented students and provide them with opportunities to easily enter the footwear industry.

Semyung University Fashion design department
professor. Younghwan Kim

About competition

This competition will held in two pathway as follows,

* [Footwear collection design competition]

Portfolio and footwear prototypes are submitted as digital files, and 10 finalists are selected through strict evaluation in accordance with the criteria presented bt the judges. The finalists are invited to Semyung University and stay for 3 nights and 4 days to conduct workshops and seminars. After that, 10 finalists are reviewed again through presentation to select the winner.

* [Footwear design illustration competition]

Footwear Design Illustration submits a freely expressed illustration in paper (54.5 x 39cm). In principle, design illustrations to be submitted are sent by post, by on-site submissions are also available. The submitted illustration works are selected from the winner of the ‘first prize’, ‘gold prize’, ‘silver prize’, and ‘bronze prize’ through strict evaluation by the judges. The selected students are invited to Semyung University and stay for two nights and three days, and workshops and seminars are held with the finalists of the [Footwear Collection Design Competition]. After that, the final winners are selected through the presentations of the winners.

EXCAVATE OF THE ARTWORK OF A TALENTED FOOTWEAR CREATOR : INTERNATIONAL COMPETITION
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PORTFOLIO

(Footwear Collection Design Competition only)

The students who apply for [Footwear Collection Design Competition], can show one footwear collection, and the collection should A/W or S/S collection. The collection should include 5 different shoe range.

Collection can be develop without restrictions such as ‘mens’, ‘womens’, ‘unisex’, or ‘kids’.

Portfolio should include concept development pages, colour research pages, material research pages, inspriation pages, thumbnails, design development pages, range overview, specification sheets (maximum 80 pages).

*3D material in the material research section should photograph your materials and add digitally on your portfolio.

SUBMISSION

[Footwear Collection Design Competition]

The works required to be submitted in this competition are as follows.

    *Portfolio
    *CV
    *Application form
    *Photographs of the final work (or, photographs of prototype)

    Photographs should include 3 differnet views (ex. side, top, quarter).

After initial selection, students who selected on the finalist will submit a physical portfolio.

[Footwear Design Illustration Competition]

For this competition, the title is ‘untitled’ and the required documents are as follows.

    *Footwear Illustration (Paper format: 54.5 x 39cm)
    **CV
    *Application form

    Footwear Illustration should include 2 different view point.
            The example is as follows,
Illustration Example

APPLICATION

The form of application and CV can be downloaded from the main website of Semyung University, and can also be submitted at the homepage. However, the submission of the [Footwear Design Illustration Competition] is submitted by post, and the address to be sent is <3rd floor Fashion design office, Department of design, 65, Semyung-ro, Jecheon-si, Chungcheongbuk-do>. Zipcode :27136

*APPLICATION FORM WILL BE AVAILABLE AFTER MAY 9TH

DEADLINE

The deadline for submission of the [Footwear Collection Design Competition] is to be submitted by 23:59 KST on July 12th, 2024, and the [Footwear Design Illustration Competition] only recognizes works that arrive by 20:00 KST on July 12th 2024.

EXCAVATE OF THE ARTWORK OF A TALENTED FOOTWEAR CREATOR : INTERNATIONAL COMPETITION
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MARKING CRITERIA

The following criteria serve as the evaluation standards for the [Footwear Collection Design Competition], while for the [Footwear Design Illustration Competition], evaluation is based on * Aesthetics * Marketability * Originality, with a total score of 30 points.
  • Aesthetic           *10 points
    Is the aesthetic appeal of the footwear well perceieved? / Do the materials of the footwear harmonise appropriately? / Does the last shape of the footwear complement the design well?
  • Marketability                       *10 points
    Is the aesthetic appeal of the footwear well perceieved? / Do the materials of the footwear harmonise appropriately? / Does the last shape of the footwear complement the design well?
  • Concept & Research                                         *10 points
    Is the concept of the submitted work authentic? / Has there been an analysis of the target market? / Has sufficient primary and secondary research been conducted?
  • Originality               *10 points
    Does the submitted work display distinctive creativity?
  • Idea development                                     *10 points
    What approach was taken in the development process of the submitted work?
  • Presentation                       *10 points
    The evaluation will focus on the layout aesthetics, originality, and readability of the portfolio.
TOTAL 60 points
Jury

ANNOUNCE AFTER FINALIST SELECTION

EXCAVATE OF THE ARTWORK OF A TALENTED FOOTWEAR CREATOR : INTERNATIONAL COMPETITION
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PRIZES

[Footwear Collection Design Competition]

* The winner will be granted a cash prize of 10,000,000 KRW and a trophy.

* Among the finalists will have paid-internships based on the judgment of the [Sponsor brand].

* Among the finalists will have a chance to sell their intellectual property to [Sponsor brand].

[Footwear Design Illustration Competition]
* First prize: 1,500,000 KRW and certificate (1 person)
*Gold prize: 1,000,000 KRW and certificate (1 person)
* Silver prize: 500,000 KRW and certificate (2 people)
* Bronze prize: 300,000 KRW and certificate (3 people)
* Special prize: certificate (unknown)
* Honourable mention: certificate (unknown)

*Among the winners will have a chance to sell their intellectual property to [Sponsor brand].

Exhibition

* All finalists’ works, including the winner of the [Footwear Collection Design Competition], will exhibit finished footwear and porfolios, as well as the winners work from the [Footwear Design Illustration Competition].

EXCAVATE OF THE ARTWORK OF A TALENTED FOOTWEAR CREATOR : INTERNATIONAL COMPETITION
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CONTACT

Office: 65, Semyung-ro, Jecheon-si, Chungcheongbuk-do,

Republic of Korea(27136)

Department of Design, Fashion design office

https://www.semyung.ac.kr/kor.do

EXCAVATE OF THE ARTWORK OF A TALENTED FOOTWEAR CREATOR : INTERNATIONAL COMPETITION
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